Gray – Balance Neutral Calm
Seen as practical, timeless, and solid conservative, security and reliability
Yellow – Optimism Clarity Warmth
Often used to grab attention of window shoppers
Orange – Confidence Cheerful Friendly
Creates a call to action subscribe, buy or sell; can be seen as aggressive
Red – Bold Youthful Excitement
Energy increases heart rate. Creates urgency often seen in clearance sales
Black – Credible Powerful Professional
Powerful and sleek used to market luxury brands definite, strength, precise, and direct
Purple – Wise Creative Imaginative
Used to calm and soothe. Often seen in beauty or anti-aging products
Blue – Trust Strength Dependable
Clean, calming, focused, and professional creates the sensation of trust and security
Green – Peaceful Growth Health
Instructional, adventurous, ecological and calming. Associated with wealth the easiest color for the eye to process
